Selected Projects
Research that shaped product and business strategy across freight logistics, financial services, and enterprise AI.
Discovery Research for DAT's Carrier Management Suite
How discovery research reshaped DAT's fraud and trust strategy.
Measuring Awareness, Adoption & Trust for EVEE — JPMorgan Chase's Call-Center Gen AI Assistant
Early research on the pilot that became EVEE, JPMorgan's now-public call-center AI assistant.
Ownership Before Form Factor
How I reasoned about the next generation of American road freight matching, and why the obvious move (build the unifying product first) is the wrong place to start.